FarEye and Blue Dart Ensure On-Time Deliveries This Raksha Bandhan
With many people unable to travel to their homes due to lock downs and many missing out on the celebrations while adhering to social distancing, Raksha Bandhan in the times of COVID-19 was way different this year. Leveraging FarEye’s leading predictive logistics platform, Blue Dart, the leader in the express logistics industry, ensured timely, seamless, and contactless deliveries across the nation on the occasion of the popular festival, allowing people to celebrate with the same fervor and joy.
Rakhi packages constituted 11-12% of Blue Dart’s total retail store shipments. Using FarEye’s technology platform, Blue Dart made Rakhi deliveries all across India to help families stay connected despite the physical distance.
Blue Dart, South Asia’s premier express air and integrated transportation & Distribution Company that offers secure and reliable delivery of consignments including critical documents like passports and credit cards has been working with FarEye to boost the productivity of the riders & to ensure a superior delivery experience for the end-consumers. FarEye has enabled Blue Dart to automate its last-mile delivery process with various innovative offerings like replacing the mobile number of customers’ incoming calls with the AWB details, digital cash collection, live monitoring of field executives, and real-time order status tracking for customers and more.
Speaking on this, Mr. Kushal Nahata, CEO & Co-Founder of FarEye said, “The past few months have made us realize the importance of reliable and on-time deliveries more than ever. With increasing physical distance and inability to go out, deliveries have become the saving grace be it for essential medicines, groceries, or an expression of love for dear ones in the form of gifts. Committed to our passion of making logistics better for everyone, we are enabling Blue Dart to provide hassle-free, accurate, and timely deliveries to people on the occasion of Raksha Bandhan, allowing them to enjoy the festival despite not being able to physically meet their families.”
Commenting on this, Ketan Kulkarni, CMO & Head – Business Development said, “Blue Dart has always been a customer centric organization and technology and automation has always been a major pivot for that focus. During this festive period, we were inundated with delivery requests from across the globe. We believe in ‘Delivering Joy’ and are glad that by leveraging FarEye’s platform, we were able to deliver rakhi packages on-time, connecting families and more importantly showing gratitude to our COVID-19 warriors as part of our special ‘Rakhi Express’ offer, 2020.”
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