alfa, by Apollo Supply Chain, Promises to Cut Logistics Costs for Indian D2C Brands
alfa, a venture by Apollo Supply Chain, aims to provide fast, flexible, and efficient fulfilment services, setting a new standard for e-commerce logistics operations in the country
Mumbai, Apollo Supply Chain, a leading logistics service provider, is proud to introduce ‘alfa’, a comprehensive e-commerce fulfilment and shipping service for D2C brands. With strategically locating fulfilment centers across cities including Delhi NCR, Kolkata, Guwahati, Bengaluru, Chennai, and Hyderabad, alfa aims to cut logistics cost, improve delivery speed and has plans to expand its network for even swifter and efficient logistics service.
In response to the prevailing issues encountered by Direct-to-Consumer brands in the e-commerce fulfilment space, alfa identifies and tackles key pain points to ensure a seamless experience for e-commerce customers. alfa addresses a major industry challenge related to limited control in fulfilment centres. These centres are often outsourced to third-party providers, leading to frequent breaches of order processing service level agreements (SLAs). alfa’s strategic solution involves in-house operations, providing superior control and ensuring adherence to industry standards.
Further, to enhance operational performance, alfa focuses on employing methodologies such as Kaizen, Lean practices, and global benchmarking along with timely audits of the services. The company follows a hybrid resource allocation approach, optimizing manpower to efficiently handle demand surges. A dedicated client focused team engages in proactive analysis, and driving improvements through Root Cause Analysis (RCA) and Corrective and Preventive Actions (CAPA). In tandem with a commitment to efficiency, alfa is directing its efforts towards minimizing returns and enhancing the handling of return processes. alfa has established specific parameters to be scrutinized during the pick-up of return orders, ensuring the avoidance of wrong product pickups. Additionally, alfa is implementing an RTO prediction tool for clients, a proactive measure to reduce Return to Origin instances.
Akshat Pushp, Chief Business Officer, Apollo Supply Chain, stated, “India’s consumer commerce business is witnessing an influx of D2C companies with a potential to become a USD 60 billion sector by 2027. Through alfa, Apollo Supply Chain aims to be at a part of India’s D2C success story by ensuring tailored supply chain solutions. alfa specializes in e-commerce fulfilment and shipping services, catering to a diverse clientele encompassing D2C brands in early, growth (venture funded), and late stages, as well as traditional brands seeking PAN India or multi-region distribution. The introduction of alfa is a commitment towards transforming how e-commerce fulfilment is executed in a seamless manner, enhancing cost efficiency and customer satisfaction at the same time.”
